How to Hire a Pinterest Manager(tips to hire the best)
If you’re looking to hire a Pinterest Manager but aren’t sure how to pick the right one, I’ve got some great tips.
As someone who’s hired people for my blogs, I know firsthand how stressful the hiring process can be.
Is hiring a Pinterest Manager worth it? Absolutely!
A skilled Pinterest manager can help you get results faster and determine why your account is not performing at its full potential.
Pinterest’s algorithm is quite different from Google’s, and outsourcing is the best way forward if you don’t have the time to learn its ins and outs.
As a blogger, the hiring process can be stressful, but here are a few tips for selecting the right Pinterest Manager.
One key factor I always consider when hiring anyone is work ethic.
It’s essential to hire someone who has the expertise, clicks with you, and shares your work values.
Let’s dive into some quick tips to help you hire the best Pinterest Manager or virtual assistant!
1. Make sure they have worked on at least ONE Pinterest Account
Not everyone enjoys testimonials; it can be hard to tell how genuine they are.
So, it’s important to make sure your Pinterest Manager has worked on at least 1 or 2 accounts for 1-2 years.
In my opinion, if an account is showing steady performance without major setbacks or even experiencing small, consistent growth, that’s pretty decent, depending on the size of the website or blog.
Remember that a Pinterest account’s growth can vary greatly across different niches.
Sometimes, if an account isn’t performing as expected, it may not necessarily be the Pinterest Manager’s fault.
A Pinterest Manager can optimize your content on Pinterest, but they can’t create content for your website or blog.
On Pinterest, website/blog content matters most, as some topics naturally generate more traffic than others(yes, Pinterest Popularity is a thing).
2. Budget
Most seasoned Pinterest Managers charge anywhere from $800-1000 a month.
If a Pinterest Manager has some average experience they can still charge anywhere between $500-$800.
Let’s say you have a smaller budget. Anything less than $500 a month for a Pinterest Manager is a small budget, and you will most likely be looking at managers with less experience in this area.
It’s great to hire a Pinterest Manager with experience, but if you trust your instincts and go with someone new, ask if they’ve taken any relevant courses.
Do some research on the courses they have taken.
Note—You can also discuss strategy with seasoned Managers, where you can be clear about their strategy and what they plan to do with the account.
Ensure the course instructor has achieved good results with their strategy, as the students will likely follow the same approach.
An instructor’s proven success can indicate how effective their methods will be when applied to your Pinterest account.
My strategy, for example, is a unique blend of several courses, but another Pinterest Manager might take a different approach.
The truth is, there’s no one-size-fits-all method—different strategies can still deliver results.
There’s no right or wrong here. Weigh the pros and cons: a new Pinterest Manager might be more budget-friendly but lacks experience with multiple clients.
However, their strategies could still bring you success!
On the other hand, an experienced Pinterest Manager will have a clearer idea of what works, what doesn’t, and how to improve your analytics, but they are slightly expensive.
Keep an open mind when making your decision.
3. Sign a Contract and take the Minimum Commitment Time seriously.
Most Pinterest Managers require you to sign a contract, and it’s a good practice, as it sets clear expectations between you and your Pinterest Manager.
Many Pinterest Managers also have a minimum commitment period. I, too, have a minimum commitment of 6 months because results typically don’t show before that.
Even if your account sees progress earlier, this is not always the case for every account.
To ensure the best outcomes, I set this minimum time commitment.
All accounts tend to show some good results within six months.
Depending on the seasonality of your account, you might experience a temporary decline in growth, but this often picks up later due to the pins posted during this period.
Pinterest can be unpredictable, but you will usually see some changes within six months.
Please adhere to the minimum time commitment, as it can be difficult for Pinterest Managers to deliver results without working over a certain period.
Note- No Pinterest Manager can guarantee results, and there’s a simple reason for this: Pinterest is a search engine.
It ranks pins based on factors like search volume and competition. Sometimes, blogs don’t perform well because the content isn’t strong enough, and other times, it may be because the niche is too small.
If you aren’t happy with the results, discuss this with your Pinterest Manager.
4. Good Communications
Discuss your expectations with your Pinterest Manager well before signing the contract.
Whether you aim to gain more followers, increase outbound clicks, or boost impressions, it’s crucial to clearly communicate these goals.
Every Pinterest business account owner has unique needs, so it’s important to be clear with your Manager about what matters most to you.
I usually focus on increasing outbound clicks, but if a client prioritizes something else, I can adjust my strategy to align with their needs.
Clear communication is key to avoiding any conflicts or misunderstandings in the future.
5. Set realistic expectations
Having a Pinterest Manager can be exciting, but it’s important to have realistic expectations.
They cannot turn your Pinterest business account into a money-making machine overnight.
You also need quality content on your website to support their efforts.
I often see people wanting to promote their website on Pinterest with fewer than ten pieces of content on their blog.
To start a Pinterest business account, you should have a minimum of 20 pieces of content.
Every niche, blog, and website is different, and results will vary.
A Pinterest Manager can implement a strategy on your account. Still, at the end of the day, it’s essential that you create valuable content on your blog—content that people are actively searching for on Pinterest.
Of course, you can ask your Pinterest Manager for a keyword bank and focus on popular keywords on the platform. I usually include it in all of my Pinterest Management services.
That said, it’s crucial to maintain realistic expectations when hiring a manager.
While you’ll likely see growth within six months, significant results can take up to a year to truly kick in.
Be patient and trust your Pinterest Manager’s strategy.
Ultimately, a Pinterest Manager can publish fresh pins and apply the best strategies, but some keywords don’t perform well on Pinterest.
Results can also depend on the package you choose. For example, I offer 5, 10, and 15 pins per day packages, with the 15-pin-per-day package typically generating the most traffic due to the volume of fresh content posted daily.
However, not everyone opts for the 15-pin-per-day package.
While the 5-pin-per-day package will still yield results, it may take longer.
You cannot compare one account to another on Pinterest.
6. Decide on the tasks Pinterest Manager would be performing
If you want to manage a few Pinterest tasks on your own even after hiring a Pinterest Manager, then be clear about it.
Transparency is key when hiring a Pinterest Manager, and it’s crucial to tell them the tasks you need them to perform so they understand what you need on your Pinterest account.
I offer three services, but I mainly focus on two: Account optimization and monthly management on Pinterest. In account optimization, I optimize the account with the right keywords and set up the appropriate boards to maximize growth.
I don’t create pins in this service, leaving content creation to the account owner.
However, in Pinterest monthly management, I handle everything—from account optimization in the first month to daily pin creation and publishing. This is a hands-on service, and clients don’t even need to log into their Pinterest account.
Ensure the right questions to understand what your Pinterest Manager can offer. If you want to be more involved, be upfront about it to avoid any unnecessary issues in the future.
If you require specific tasks that aren’t included in a Pinterest Manager’s services, it may be better to hire a Pinterest VA. Pinterest VAs are more flexible with work and tasks.
Conclusion
I hope these tips help you find the right Pinterest Manager for your business. If you’re still searching, check out my Pinterest Management page to see my services.
I aim to help as many businesses as possible achieve the best results from Pinterest.
