How to get relevant Pinterest Board Name Ideas
Pinterest is all about pins, and every pin on Pinterest is pinned into a BOARD. Having Pinterest board names that accurately describe the pins within the board will help you with improving overall Pinterest SEO.
Now, how do you get relevant Pinterest Board name ideas?
If you’re a business on Pinterest, choosing the right board names is extremely important to boost your visibility in Pinterest search results.
Pinterest is a search engine and having the right board names is like having the right categories, which helps Pinterest understand your pins better and rank them better in search.
A better ranking in search means more traffic and exposure to your website which means more opportunities to make money.
So, what are the most relevant Pinterest board names for a business account?
There are several ways to come up with relevant board name ideas that will get you more traffic, and in this post, I’ll discuss a few of the most effective methods.
Fun and cute Pinterest board names?
Pinterest is not that concerned with fun, cute, or funny board names as much as it cares about relevant board names with keywords that align with the pin content that is pinned onto the board.
You have to consider what kind of pins you are going to pin to that board and then choose a relevant board name.
Let’s say you plan on pinning pasta recipes to a board, then you can name the board as Italian recipes, Pasta recipes, or just Pasta.
These board names are relevant to pasta recipes and you have a great pin board relationship.
Instead of using the above-mentioned board names if you use Pasta Posse or Italian Food Army, which are cute creative board names, it can still work because you have the keywords ‘Pasta’ and ‘Italian Food’ in them but it won’t work as well as keywords like Italian Recipes or Pasta Recipes, because these two board names have ‘Recipes’ which is another keyword in them.
You can try and make it fun and creative but my whole point is, that it is not needed. So if you are not a creative person who comes up with innovative puns, then do not worry, all Pinterest wants is a relevant and straight-to-the-point board name.
How do you find board Name ideas?
Finding board name ideas is easier than you think. I use the Pinterest search bar and Pinterest trends tool to get the most relevant board name ideas and it is the easiest way to get an idea about what people are looking for.
If you are a business then you know that you want people to find your pins. So it is important to understand what they are looking for in the search bar and how you can relate it to with your content.
Any broad keyword in the Pinterest search that you think connects well with your pins, is a good board name idea. The whole point of keeping the keyword broad and not narrow is so that you can pin a lot of pins from different topics within a single board.
So what is a broad keyword and a narrow keyword?
Understanding these terms is easier when an example is involved. If you have a nail art blog then the broad keyword is something like ‘Nail Art’ and a narrow Keyword would be ‘Pink Nail Art designs’ or ‘Forest theme Nail Art designs’. Both the Pink Nail art and forest theme Nail art designs come under the ‘Nail Art’ keyword but they are more specific keywords making them Narrow keywords while ‘Nail Art’ is a broad keyword.
I make sure to have a mix of board keywords and narrow keywords for board names for my clients as it helps to understand which boards perform better.
1. Finding Keywords using Pinterest Search
Let’s assume I have a website on nail art and inspiration, so I go ahead and type nails in the search and I instantly get some good broad keywords that I can use to name some boards in my account.
I can instantly see Nail inspo for summer, Nails for summer, and other summer-related keywords so I know summer nails are a big hit on Pinterest. I would go ahead and create a board called Summer Nails.
Another effective keyword for a board name is “Nail Ideas.” This board can house a variety of nail art pins, whether they’re for summer, spring, or Christmas nails. Additionally, you can create more specific boards like “Pink Nails” if you have a substantial amount of pink nail content on your website, or “Nail Shapes” and “Nail Designs” to further categorize and optimize your content
Now let’s dive deeper for more specific board ideas. Since “Summer Nails” is a trending topic, it’s worth exploring if other seasonal nail ideas are also popular on Pinterest.
A quick search reveals that keywords like “Spring Nails,” “Autumn Nails,” and “Winter Nails” are also highly searched on Pinterest, each with a range of related keywords. This suggests that creating boards for each season could help capture a broader audience which means more traffic.
2. Use Trends Tool for Board Name Ideas
If you are not sure about how popular some keywords are you can always use the trends tool. The trends tool gives you an idea of which keyword is more popular.
Pinterest trends tool is a free board name generator and you can easily use it to find keywords for content.
While it doesn’t offer exact traffic estimates, it does give a valuable estimate, helping you identify which keywords are better as board names.
You can type in 2-3 keywords to see which one is popular and maybe a better Board Name.
As you can see below Spring Nails is as searched as Summer Nails and these two keywords are a GREAT board name for someone in the Nails Niche.
You can also use it to find some more keyword ideas related to the main keyword you type in the search bar. You just need to scroll to the bottom of the graph.
How many Pinterest boards should I have?
II’ve seen some business owners with as many as 100 Pinterest boards, and that’s perfectly fine if you have the content to support that many.
I always believe it’s best to experiment with different board names and see which ones drive the most traffic. You might be surprised by how well some boards perform compared to others.
If you’re posting seasonal content, having many boards is definitely the way to go.
So, to answer the question: you can have as many boards as you want, as long as you’re actively posting to them. If you’re a new account, start with 20-30 boards and gradually create more as you grow.
Pinterest Board Name Ideas Roadmap
If you want to find a Pinterest board name idea roadmap then the easiest way has to be-
1. Pinterest Search bar
2. Pinterest Trends tool
I usually employ a few more techniques to pick the right board names and understand how to categorize pins better. It is all about doing proper research and understanding which Pinterest boards do better than the rest.
If you are a business looking for some help with Pinterest Board Optimization and custom strategy for your account then I do offer it as a one-off service.
If you want to work on your Pinterest account yourself then this site has some free resources that would help you understand how to choose Pinterest board titles.
Either way, this is a pretty good way to find board name ideas on Pinterest and this works for every niche within Pinterest.