How to write a click-worthy Pin title on Pinterest?
Pinterest Pin titles are a crucial part of any successful Pin strategy.
If someone asked me about the most important aspect of a Pin, I’d say the Pin image takes the top spot, closely followed by the Pin title
A Pin title serves two essential purposes: it’s the perfect place to insert relevant keywords for Pinterest SEO, and it’s what users interact with before deciding to click on a Pin.
Pinterest tracks “Pin Clicks,” which occur when users click on the Pin image to view it in detail.
On the other hand, “Outbound Clicks” happen when a user clicks on the Pin link after viewing the Pin image. Outbound Clicks indicate that the user has taken the final step to visit your website.
A well-crafted Pin title acts as a bridge between these two phases—Pin Clicks and Outbound Clicks. Ideally, your goal should be to convert at least 50% of your Pin clicks into Outbound Clicks
The Pin-User Interaction Process
A Pin title is more than just about grabbing attention; it must also include enough keywords to rank high on Pinterest’s search page.
For example, a straightforward title like “DIY Lip Gloss” works well because it clearly conveys the Pin link’s intent and has keywords.
However, adding a few more keywords for SEO would be ideal. Do not stuff keywords but add them in a way that feels natural.
So, how long should a Pin title be?
While Pinterest allows up to 100 characters for a Pin title, only 40-50 characters are visible on mobile devices.
This makes it essential to include your main keyword and post’s intent within the first 40 characters.
Although recent updates to the Pinterest app show longer titles in search results, we’ll have to wait for the finalized user interface to determine the most effective title length in the future. For now, concise and keyword-rich titles remain the best strategy.
So, how do you write Pin titles on Pinterest?
1. Make sure your post title and the Pin title have the same intention
The first and most important tip is simple: ensure the blog post title (assuming your pin links to a blog post) and the pin title share similar keywords.
This step is essential for a pin to rank high in Pinterest searches. Without ranking well, creating an engaging hook or teasing additional information won’t matter if no one sees your pin.
Pinterest favors this approach because it helps the platform match your content with the right audience
For instance, if your pin image is about “arts and crafts” but links to a dog training post, Pinterest will consider it irrelevant and rank it poorly.
Even if, by chance, the pin appears in dog training search results, users won’t click on an “arts and crafts” pin for dog training, and vice versa.
To avoid this, include the target keyword(main high traffic keyword you want to rank for) you want to rank for in both the blog post and pin titles. By doing so, you’ll improve your pin’s visibility and enhance its relevance to your audience.
What is the target keyword?
A keyword you intend to be ranking for when writing a blog post and it should be the focus when optimizing your content.
2. Search for some supporting keywords
You want your Pin to rank high in Pinterest search to reach the right audience and maximize clicks.
To achieve this, identify supporting keywords for your post. For example, if your post is about ‘crochet ideas for beginners,’ type this phrase into Pinterest search. You’ll notice a list of supporting keywords displayed at the top.
Incorporate any relevant keywords into your Pin title to enhance its ranking in Pinterest search. By following this step and the previous ones, your Pin will likely perform much better.
Personal Note: I’ve ranked several pins just by following Tips 1 and 2, so don’t feel like you have to tackle everything at once. Focus on getting the first two steps right—write accurate and well-optimized pin titles. Once confident with those, you can start add Tip 3 into your strategy. Take it slow and steady!
But if you want to go further, check out the next step below!
3. Include something extra for the reader
At this point, let’s talk about how to reel in the reader who lands on your pin and make them click.
This step comes later in the pin-user interaction process. It’s optional but can significantly help turn pin clicks into outbound clicks.
Once you’ve nailed down the keywords for your title (as explained in Step 2), focus on making your pin title compelling—something that makes people feel they need to click through right away.
Example 1:
If your post is about “crochet designs for beginners,” try a pin title like:
“Crochet Designs for Beginners Done in One Hour”
Why does this work?
If I’m a beginner looking for crochet projects, I’d want something I can finish quickly—say, in an hour.
No one wants to spend five hours on their first crochet project. We can agree that a small project offers instant gratification and gives you confidence, which is exactly what beginners are looking for.
Example 2:
Now, let’s say you’re targeting the keyword “BBQ sauce recipe.” Think about what your audience might want. Keywords like “quick,” “easy,” or “fast” appeal to readers because most people are searching for recipes that save them time.
Alternatively, focus on unique ingredients like “without sugar” or “with chilis” to appeal to niche audiences. For instance, someone searching for “BBQ sauce without sugar” will click if your title reflects that need.
Of course, your content should match your title—misleading your audience will only backfire.
Tips for Writing Great Hooks:
Adding hooks to pin titles is especially easy for informational posts. Here are a few ideas:
- “How to do ___ in ___ minutes”
- “Make the best ___ with just ___ ingredients”
- “The best ___ recipe ever”
- “Quick and easy way to ___”
Understanding your audience’s needs and presenting your content as the solution is important. This way, you attract the right people and increase your chances of getting outbound clicks.
Tip- The best way to generate Pinterest title ideas is to research your niche and understand what people are searching for. Analyze what makes people click on pins and spend time understanding users’ mindsets.
By doing this, you can create compelling Pin titles that effectively attract clicks, leading to more than 60 percent of Pin clicks converting into outbound clicks every single time.
If you need help with your Pinterest account, check out the Services Page. If you want to hire a Pinterest Manager to write Pin titles and descriptions for you, take a look at the Monthly Management Services.
