How to become a Pinterest Manager?- My experience included!

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Things weren’t easy when I started my journey as a Pinterest Manager. If you’re wondering how to become one, you’re in the right place. In this post, I’ll share how I got started and how you can launch your Pinterest Management business, too.

Being a Pinterest Manager is incredible—you can work from anywhere, sign as many clients as you want, and have flexible hours. There’s no need to go into an office, so you’re not tied to a specific location. It’s the perfect role for someone who wants to travel the world while working.

However, none of those reasons were why I wanted to become a Pinterest Manager. The real reason was that I was good at Pinterest. The perks of flexible timing, remote work, and being your boss are great, but my passion for Pinterest was what drove me.

Deciding to become a Pinterest Manager is just the first step. Before entering this field, many other factors must be considered.

1. IS this really for you?

Being a Pinterest Manager comes with many challenges in the beginning, and it’s important to understand just how brutal the initial struggle can be.

As a beginner, you must evaluate how much time you can dedicate to this work and how much effort you will put in.

Some people prefer to do this part-time, while others enjoy the flexibility of a full-time Pinterest Manager role. You need to determine what suits you best and how you want to approach it.

There will be days, even months when you might not land a single client, and you must be mentally prepared. It takes serious commitment and perseverance to push through those tough times.

2. Your experience and work

I recently wrote a post on how to hire a Pinterest Manager. In it, I mentioned that it’s beneficial to hire someone with experience managing at least one or two Pinterest accounts(I also mentioned what to do when you hire a newbie).

By this, I don’t mean both accounts must be client accounts. You can also use your blog and Pinterest accounts to demonstrate growth and stats to potential clients before they hire you.

The next step is to determine what works best for you.

First, you need to have a solid Pinterest strategy that you’re confident will work for your account or your clients’ accounts (I’ll suggest a few courses later in this post).

I had to customize and create my strategy to understand what works and what doesn’t on a Pinterest account. Things can get more challenging if you’ve never worked on a Pinterest account.

My suggestion is to start a blog and manage a Pinterest account to gain some practice. This not only provides you with experience but also builds your confidence in handling client accounts.

I used Pinterest to drive traffic to my blog for three years, which taught me what works and what doesn’t. During that time, I realized I truly loved working with Pinterest and wanted to pursue it as a career.

Clarity in strategy is essential before you embark on your journey as a Pinterest Manager.

3. Creating your Portfolio

One thing I didn’t realize I needed in the beginning, but is crucial for starting as a Pinterest Manager, is a portfolio.

It would be best to create a portfolio showcasing the accounts you’ve worked on. If you have clients, include their reviews, but primarily focus on demonstrating the growth of the Pinterest accounts.

If you haven’t worked on any accounts, you can still include your pin designs, a list of services with prices, and any relevant stats that potential clients might find interesting.

Creating a portfolio is fundamental. I learned this skill from other Pinterest Managers by understanding how they approached it when they started out.

4. Getting Clients

Getting clients is one of the toughest parts of a Pinterest Manager’s journey. But despite the challenge, here are some tips to help you connect with potential clients.

Cold emailing is key. Before you start, have your portfolio ready or a website set up. People will want to see where you’ve worked and what you’ve done.

I made the mistake of not having my portfolio ready at first, and I cringe looking back. I used to reply to emails about my experience and send a Google Drive link for pin designs, which wasn’t the best approach.

Preparing a professional portfolio showcasing your Pinterest skills and including a service rate card is always better. This way, potential clients will have all the information they need upfront, including pricing.

When cold emailing bloggers or business owners, explain how you can help their businesses grow with Pinterest, then wait to see if they’re interested.

Cold emailing comes with a lot of rejection, so don’t rely on any one prospect, and be ready for rejection for reasons beyond your control.

In addition to cold emailing, you can find clients through Facebook blogger groups, social media, and blogging. Marketing yourself in different ways will slowly help you build a client list.

Getting clients takes time. It can be easier for some and harder for others, so don’t compare your journey to anyone else’s. Trust that you’ll find the right clients in time.

5. Upgrading your Skill

I’ve taken several courses to refine my Pinterest skills, but the one I always go back to is Pinteresting Strategies by Carly Campbell. She offers an insightful, straightforward approach to Pinterest, with essential strategies for anyone starting as a Pinterest Manager.

Another excellent course for beginners is Scheduling Shortcuts from Leveeroadstudio. I think both of these courses are more than enough for someone starting.

I’ve also taken other courses from Leveeroadstudio, which have been great for learning how to grow an account organically.

While I’ve taken other courses, many tend to be vague and just repeat what’s already taught in these two.

Along with the knowledge I’ve gained from these courses, I rely on my experience to determine what works and what doesn’t over time.

Ultimately, it would be best to apply what you learned from these courses and applied it to your Pinterest accounts.

By experimenting with different strategies, you can develop your approach for maximizing growth on Pinterest.

If you’re on the journey to becoming a Pinterest Manager, these resources will help you!