Difference between a Pinterest VA and a Pinterest Manager
When you hire someone to help you with your Pinterest account, they can be either a Pintest VA or a Pinterest Manager. But what is the difference between the two?
I know it can be hard to understand the subtle differences between the two and even their similarities.
I would list some things to help you understand what kind of Pinterest expert you want to hire for your account.
I have been working on Pinterest accounts for a long time and can easily tell you what works best, but of course, you need to gauge your strengths and weaknesses when handling your Pinterest accounts.
Knowing your strengths and weaknesses and understanding your Pinterest goals is crucial in determining whether you should work with a Pinterest VA or a Pinterest Manager.
Let’s dive deeper into what each role offers you as a business owner.
Key Differences between Pinterest VA and Pinterest Manager
1. A Pinterest Manager is a KNOW-IT-ALL
Okay, it is not as negative as it sounds. A Pinterest Manager knows how to work with and help a Pinterest account grow organically.
You can also expect a Pinterest Manager to be a Pinterest ads expert. They have in-depth knowledge and experience of how to grow a Pinterest account and things to do to get more traffic to it.
On the other hand, a Pinterest VA can have limited Pinterest knowledge and may be good for outsourcing basic Pinterest tasks that you find tedious.
A Pinterest VA can be an expert, but if they manage your entire Pinterest account, they would be more of a Pinterest Manager.
A Pinterest virtual assistant is just a virtual assistant completing tasks for you so that you can run your Pinterest account smoothly.
2. How do Pinterest VAs and Pinterest Managers charge?
A Pinterest Manager usually charges a monthly fee; you will be on a retainer if you have a monthly management contract.
However, if you hire a Pinterest VA, you can assign them different tasks daily, and they usually charge hourly.
Since the tasks change daily, you can be charged hourly or based on the work you assign them.
A Pinterest VA is way more flexible than a Manager. If you are still somewhat managing your Pinterest account but need help with Pinterest designs and other aspects of Pinterest, then a Pinterest VA is a good choice.
But if you want someone to take full control of your Pinterest account and help you grow it, then it is best to hire a Pinterest Manager, as they make your life easier.
Creating pins and descriptions and publishing 5-10 pins per day is not easy for every business owner, and that is why hiring a Pinterest Manager can help you save a lot of time and energy.
3. No commitment issues with Pinterest VA
Usually, a Pinterest VA is hired to perform specific tasks, and you do not have to commit to them for six months or a year.
Different Pinterest VAs will have different contracts; you can work with someone willing to work according to your terms.
On the other hand, a Pinterest Manager has the minimum time commitment they need to get results on any Pinterest account.
I usually book clients with a minimum commitment of 6 months so that we can both see results on their accounts.
Most Pinterest Managers have a minimum commitment, as Pinterest is not a quick-fix platform.
It would be best if you had some time to see results; Pinterest takes time to rank pins and show you the right results.
Seasonality in Pinterest is another reason managers ask you to commit to their strategies for at least six months.
It is possible that even after six months, you do not see results, and you might see them later, but you should see some improvement in your account.
Also, the results vary from one account to another. I know some accounts that saw instant success within three months and some that saw it at the eight-month mark.
So, be patient and willing to commit to hiring a Pinterest manager for monthly management for at least six months.
4. A Pinterest Manager will have more expertise than a Pinterest VA
A Pinterest VA is just like any other VA. They assist you in your Pinterest strategy. So, let’s say you hire a VA to write Pinterest titles and descriptions, create pins, and pay them accordingly.
A Pinterest Manager typically has more experience than someone just a Pinterest VA.
It’s important to note that while a Pinterest VA can assist with specific tasks, they may not have the expertise to manage an entire strategy.
If you’re looking for someone to handle your account strategy, design pins, write descriptions, and know what works (and what doesn’t) for your account, you should hire a Pinterest Manager.
A Pinterest Manager can make your life much easier because they take care of everything for your Pinterest account. You can rely on them to help you see growth and progress.
Typically, a Pinterest Manager works on a contract basis, with a minimum commitment of 6 months or even a year.
This is because Pinterest takes time to show results—content posted in the first month might only start gaining traction by month 8. For this reason, hiring a Pinterest Manager is a long-term investment.
While you can hire a Pinterest VA to help with specific tasks, a Pinterest Manager brings more expertise and will usually charge more due to their hands-on role.
A Pinterest Manager knows what makes an account successful, what doesn’t, and how to create an effective strategy for your account.
Every account and niche on Pinterest is different, and it takes experience to understand these nuances and achieve great results.
On the other hand, with a Pinterest VA, you’ll need to have a strategy in mind because they will mainly help with time-consuming tasks like pinning, writing descriptions, and creating pin titles.
5. More communication with a Pinterest VA
Regarding Pinterest, a VA’s tasks may vary depending on your needs. For example, they might focus on designing pins for one week while the next week is spent writing pin descriptions and titles.
The tasks will change frequently—sometimes every week or even every few days. Because of this, you’ll need to communicate more with a Pinterest VA.
On the other hand, a Pinterest Manager will handle your entire Pinterest account and can manage all Pinterest-related tasks, including pin design, pin descriptions, pin titles, and Pinterest SEO.
When you hire a Pinterest VA, you still need to do the strategic work, as they primarily assist with specific tasks.
In contrast, when you hire a Pinterest Manager, they will take over all aspects of managing your account, which reduces the need for constant communication and lowers your stress.
A Pinterest Manager handles everything from strategy to execution, helping to bring more traffic to your website.
Because of this comprehensive service, a Pinterest Manager typically charges more than a VA, as they’re responsible for managing the entire account and delivering long-term results.
6. So, who is better for your Pinterest business account?
So, who is better for your account—a Pinterest VA or a Pinterest Manager?
If you have a Pinterest strategy in mind and know what needs to be done, a Pinterest VA can assist with smaller, specific tasks like publishing daily pins and writing titles or descriptions.
Pinterest can take up a significant amount of time, especially when you have many other business tasks to manage. If you’re short on time and need assistance with these routine tasks, hiring a Pinterest VA is a good option.
However, a Pinterest Manager is better if you’re looking for an experienced person to help you grow your account and see real progress.
Pinterest requires a long-term strategy, and a Pinterest Manager can help you achieve measurable growth. Hiring one can relieve much of the stress from your workload, as creating and managing pins daily is not easy.
Pinterest Managers handle the day-to-day tasks and understand the ins and outs of your Pinterest account, helping you craft a strategy that delivers results.
A Pinterest Manager can also help you understand the seasonality of your niche, what works and what doesn’t, and how to grow your account correctly. Their experience can make a huge difference in the success of your Pinterest account.
On the other hand, since Pinterest VAs follow your strategy, the success of your account depends on how well you’ve set that strategy. You may or may not see significant growth when working with a VA, as they handle only small tasks.
A Pinterest Manager is your best bet if you want to see substantial growth and reduce your workload. If you need help with specific tasks, a Pinterest VA can be a valuable resource.
